We have experience with a variety of different creative projects, from designing logos to full interiors with unique furniture. However, our approach and development process is pretty much the same in all cases, from understanding the problem to implementing the solution.
First, we must know everything about you and your (future) customers, since whatever you do, it must be something perfectly fitting a specific group of people with their specific preferences – presented to them accordingly.
If it's a physical product for example, then it should be just the right size and shape with a specificly clever mode of usage. It must use the right complexity and amount of technology, must be made out of the best fitting materials, manufactured at an optimal cost.
We like to get on the same page as your future customers - we conduct interviews, and test conceptual ideas on the battlefield.
When we know the what and the to whom, it's time to consider the how.
Concept development ideation is fun creative process that starts with coming up with new ways to do something better, and then narrowing them down to a handful of promising solutions. A cost-effective prototype phase follows, in which we test our concept mockups with future customers, and use the gathered information for the next ideation phase – and so on, until a truly great concept emerges.
After we all agree on the best concept, it's time to develop it further, refine it, fix certain parameters, and develop the fitting asethetics and how your product behaves in the hands of your user.
Experimenting with materials, perfecting colors, textures and even animations will all contribute to bringing your product closer to your customers on an emotional and practical level.
After everything is settled you will recieve a complete package containing your new product's design.
A product usually changes about 20% in the realization phase - whether it's an app, or a physical object. We will be there all along the menucafturing process, so this critical 20% will be for the betterment of the product.